It’s relatively easy to set up and even design a decent web site, regardless of its theme and purpose, but it is actually quite hard to get people to notice a web site. After all, when most people do a search on a search engine like Google, they won’t look past the first or second result pages in most cases. So even if you’re running a fantastic website, it might take quite a bit of time for it to get noticed by average Internet users. To speed up this process, you can resort to SEO, which stands for Search Engine Optimization. Search engines like Google have their own content “criteria”. By using a few simple guidelines, you can optimize your content to be more easily noticeable by search engine algorithms. A big part of SEO is backlinking content. This is especially effective if you own multiple web sites. Google basically keeps count of where and how many times a certain web site has been linked to. Basically, you mention something related to a certain website, place a link to that website in your article and search engines will give greater priority to more frequently “backlinked” content than to content with no backlinks. You can also use dedicated backlink software to make this entire procedure even easier to do. It’s a simple as placing a link to a video game web site in an article about mushroom soup on a culinary website. Just find a common factor (Super Mario games and mushrooms) and you’ve got yourself a valid backlink. Well, this is just a very basic example, but it’s very effective.